Goldling Spirits Co.
Goldling is on a mission to make premium RTD’s accessible to everyone, through canning the world’s best bar experience. Remember and relive nostalgia of your favourite moments with Goldling.
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Our goal was to build meaningful brand awareness and ensure the Goldling story and value proposition are communicated consistently and effectively at every customer touchpoint.
This is an exciting and pivotal stage for a startup. It requires us to continually evaluate the content and experiences we deliver, assess their impact, and refine our approach so we keep creating what customers genuinely value and love.
Working on decks, social media assets, email newsletters, photoshoots, event assets, and packaging.
Collaborating closely with the team to design new product cans for the tequila range and to create limited-edition cans for brand partnerships and event promotions. This also includes designing the packaging for multipack boxes sold online.
Packaging
Investor Brand Video
For the Goldling investor and brand video, I collaborated closely with a stop-motion animator to storyboard each scene and determine the most effective way to integrate my 2D animation with her stop-motion work.
Our goal was to immerse viewers in the brand narrative, capturing the feeling of taking a sip and being transported into the Goldling world of sundowners, moonlit energy, and vibrant fruit flavors.
We then partnered with a sound designer to craft a custom score that brought the entire piece to life.
Pick your Player
GAME CAMPAIGN (unreleased)
An unreleased campaign we were developing aimed to address seasonal sales trends. We observed that sales were significantly higher in the summer, and much of our content focused on sun and summer themes.
Our goal was to create a campaign that increased brand awareness and positioned Goldling as a drink to enjoy in any weather, at any time. This led to the concept of a gamified 'Pick Your Player' experience, designed for social assets and extendable into an interactive game for events and the website, helping customers discover which drink to order.