Bookblock
Bookblock is an online gifting platform where you can build and personalise your own giftboxes which were sent from Bookblocks warehouse straight to the gift recipient.
I worked for them for a year and half during the most crucial years from Pre-Launch, to Launch and then Post Launch - working with them to build up their brand awareness, their own products and sales.
-
Build the Brand and Products
Gain Brand awareness and Sales
-
Researching competitors and trends and seeing how we could fit in and also stand out.
Working on the Bookblock branding, they only had a logo at the time. Creating a visual identity, fonts, colour schemes, illustrations.
Product Developing their own products such as candles, soap, notebooks and cards which I then designed or created branding for such as Koku and Choco Chiquito which you can see pictured below.
Web Design for Launch which was tricky as they had so many products that we needed to create a simple user journey.
Social Media Strategy, Influencer Outreach and Collaborations.
-
We built up a dedicated customer base whilst I was working there
Bookblock today have nearly 38K followers
