Viking Foils mission is to share a love for the ocean by making Foiling more accessible. They want to create a Viking community who want to push the limitations of themselves and Wingfoiling.

I worked with the Viking Foils founders, Fred and Harvey, on building their brand identity. We started by delving into the brand message and story before working on the branding process. They loved the vintage surfing brands with their fun illustrations and expressive look and we wanted to create that same fashionable brand feel that would make people want to be a part of the ‘Vikings Community’.

In an age where we are glued to our screens most of the day, a huge part of their ethos is saying F*** You to your screen and appreciating the nature and ocean around you.