Market Halls is launching a loyalty app that will be rolled out across its portfolio of venues, including Market Halls locations and acquired sites. The first acquired site to use the app is Shelter Hall, with further venues to follow as they are integrated into the business.

As the acquired sites do not operate under the Market Halls name, it was essential that the loyalty app function as a standalone brand. I led the development of the app’s brand identity and designed the app modules and design system.

In addition, I collaborated closely with the Marketing team to produce point-of-service print assets for the launch campaign. To drive customer adoption, the campaign incentivises sign-ups with a complimentary drink upon registration.